Samsung ATIV Q is Impressive; Poses Compelling Alternative to Apple (AAPL ... - (subscription)

June 26, 2013 10:00 AM EDT Tweet Send to a Friend

Apple (Nasdaq: AAPL) is on watch Wednesday as Jefferies is taking a more favorable stance on South Korean electronics giant Samsung.

Analyst Sundeep Bajikar was impressed with Samsung's ATIV Q announcement last week. He comments, "We continue to believe Samsung mobile devices offer [Apple] iOS users compelling alternatives by making it easy to switch, and providing more freedom to choose best-in-class features and services most suitable for individual needs...While we agree with investors that Google (Nasdaq: GOOG) Android has been a key enabler of Samsung's mobile success, we believe Samsung's fundamentally strong position in core technology and IP would give it the ability to extend or replicate its success on other OS platforms (e.g. Microsoft (Nasdaq: MSFT) Windows 8, Tizen) that could become more popular in the future." Overall, he expects that Samsung will continue taking market share from Apple in the high-end mobile market.

Constraints in DRAM and NAND is expected to make it difficult for Chinese whitebox handset makers to generate profits, said Bajikar.

Apple is down 0.4 percent at the start Wednesday.

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